Discovering Seongsu

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Seongsu-dong, often referred to as Seoul’s Brooklyn holds a special place in my heart as one of my favorite neighborhoods in the city. It captivates with its harmonious blend of timeless charm and a vibrant, blossoming, creative atmosphere. Tucked away from the bustling city center, this hip locality is a true treasure trove, housing both hidden gems of local businesses and the latest pop-ups from the trendiest brands.

Kinfolk Notes Pop-Up
Dior Seongsu
Point of View

As you stroll through Seongsu-dong’s quaint alleyways, you’ll be welcomed by a warm and inviting atmosphere that only creative communities can cultivate. Cafes and boutiques line the streets, each adding its own unique touch to the neighborhood’s eclectic ambiance. When hunger strikes, Seongsu-dong’s lively food scene won’t disappoint. From trendy fusion restaurants to traditional Korean eateries, there’s something to satisfy every palate.

바위파스타바 Bawi Pasta Bar
잠수교집 Jamsugyojip
스시 오오모토 Sushi Oomoto
호호식당 Hohosikdang
와일드플라워 Wildfloor
코너룸 corner room

One spot that has stolen my heart is Lowkey, a cozy café with a serene ambiance, serving delightful artisanal brews. The baristas’ passion for their craft shines through in every cup they serve. It’s the perfect spot to unwind and soak in the creative vibes that fill the air.

Whenever I visit Seongsu, I want to feel chic but still comfortable. I styled a selection of summer pieces from Sézane, carefully chosen to complement the laid-back yet cool atmosphere. I was drawn towards the timeless appeal of Sézane’s perfectly tailored white shirts and the effortless charm of flat sandals; both are sure to elevate your style effortlessly. Roomy straw bags are also a staple in any warm-weather wardrobe.

Sézane Marko Shirt, Palma Top, June Basket
Sézane Judith Low Sandals
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